In the old west of The Long Road, players have the difficult task of leading large herds of beef through prairies and highlands to the livestock markets. In the course of the journey, players try to guide the long caravan according to the most favorable route. Once they finally get to the destination, they split the proceeds from the sale. This division, however, doesn't happen fairly, but according to the rules of the far west: The best armed (or the smartest) takes most of the booty.

A player's turn takes place as follows:

You MAY change your caravan cards.

You MUST play one caravan card on a destination.

You MAY play a character card if you didn't before on this destination.

You MAY apply the effect of the caravan card.

You MAY buy one weapon.

You MAY assign weapons to one character.

You MUST draw cards to refill your hand of three caravan cards.

When a destination is full, the sale takes place and the players get proceeds from the caravan cards based on the effects and values of the characters they've played, a value that could be increased by weapons. Then character cards are split as well.

The game continues until the fourth sale triggers the end. At that point, the richest player wins.