Lift it!, a.k.a. [bild' it], is a family building game in which players try to build projects depicted on the building cards. Players lift building blocks of different shapes with a crane hook to form the correct structure within the time limit shown on each building card. Each correctly placed block scores a point and additional points are scored if player manages to build the structure correctly within the time limit.

Once players begin to gain points, they also start to have duels agains each other in building a structure, or they have to explain the building project to another player who builds it based on the explanation, or they must attach the hook to their head and build the structure that way.